Canada Day 2014: Time to Relocate From Email Advertising and Marketing

This July first in Canada was not simply a holiday but the start of a new anti-spam legislation.
Now messages must be e-mailed simply to consenting people and companies.

Will this transform the amount of spam Canadians get? Probably not for many reasons: 1) Unless the recipient reports the offending spam it will proceed to be sent.

2) The amount of spam is huge and impossible for any nation to manage 3) Most notably - email is now "old technology" with social media in different kinds taking over and instant messages being faster compared to e-mail anyhow.

E-mail has actually already been replaced. I already have more youthful relatives that hardly ever check their email. In a recent short article written by Leah Eichler entitled,"E-mail has had it day.
It's time to move on", she agrees with this point of view that email is now out of style and not as valuable.
Here is part of her short article.
"E-mail can be described as the 'grandfather' of workplace productivity tools, but today, most of us experience a love-hate relationship with it.

I can't stop checking my e-mail accounts but then I take so much delight in deleting incoming messages that I often purge my inbox of important e-mails.There are 108.7 billion e-mails sent and received a day, according to Radicati, a technology market research firm, and the majority of traffic comes from business accounts.

They also report that the number of worldwide e-mail users is expected to grow from over 2.
5 billion in 2014 to over 2.8 billion in 2018.
The average employee spends 40 per cent of his or her time dealing with internal e-mails that have little to no impact on their business. Think about that next time you scroll through your inbox, feeling harassed because you have too much to do in too little time. The productivity losses are nothing short of astronomical.

" So exactly what is replacing email? For those of us with smart phones (or even some "dumb" phones), instant messages are the means - faster and not so wordy.
There are no quotations, no lengthy paragraphs with worthless information. However, not every person embraces mobile devices.

Enter social media.

There are an incredible number of kinds, all that have shown up in the last 10 years. If Facebook, Twitter, Tumblr, LikedIn, Google+, Pinterest and StumbleUpon were not good enough, there is Delicious, Digg, MySpace, Bebo, Mister-Wong, Reddit, Wanelo, Orkut, Xing, Buffer, Evernote, Pinboard, VK, Springboard, Buffer, Flipboard, AIM, Yahoo Messenger, Arto, Plurk, Deaspora, Blogger Post, TypePad Post, Box.net, Kindle It, Baidu, Netlog, CiteULike, Jumptags, Netvouz, Diigo, Bib Sonomy Blog, Marks, StartAid, Khabbr, Memeame and Yoolink.

Do you believe this is a great deal of sites? Believe it or not, this is simply half the listing. I got tired of keying in every one of them. You could wonder who actually utilizes all of these sites.
I could see some words from various other languages besides English.
Are they targeted to specific demographic groups? I do not believe anyone knows, yet I'm certain some smart online marketing expert will design an app, widget or plugin that will permit us to know. Nonetheless, one advantage of using Facebook for advertisers is the ability to target very carefully to individuals who might purchase. One more greatly under-used marketing media is Google+ as it is tied into the several various other forms of Google, consisting of YouTube now.
Interestingly enough, one of the ideas in Ms. Eichler's short article is that we go back to using post cards, sent out to previous clients.

I suppose the rationale here is that past clients are more apt to purchase once more.
Nonetheless with the Canadian postal rates exactly what they are (two times as high as the US), it appears doubtful that postcards or letters will be the next big viral trend.